Guavalanche

DESCRIPTION

Bay Area Brewing Co., is a new small batch brewery located in San Francisco, California. Their branding combines fun, vibrant illustrative designs and bold lettering with consistent new craft flavors to keep consumers engaged with monthly flavor releases. The flavor of for this project was called “Guavalanche” and the company was seeking a "cartoon-style" illustrative can label design.

Their target market for this beer is young adults age 21-30. They wanted an “epic and crazy” illustration that conveys the “juicy, fruity and aggressively dry hopped guava flavor” of their new product. The illustration should convey the crushing fruit flavor of the new bold guava taste.

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DESIGN GOALS

• Brand Identity

• Package Design

• Graphic Design

• Layout Design