BASKETBALL JONES

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Basketball Jones brings our basketball programs to community youth members across the Central Coast with our encouraging, fun and motivational coaching staff! We aim to bring excitable energy in teaching individual skill-work and team concepts. Helping youth to gain a broader perspective on how the game of basketball relates to life lies at the heart of everything we do.

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DESIGN GOALS

• Redesign a long lasting, refreshing logo for Basketball Jones.

• Identify core colors, typography, and other graphic elements for the rebrand

• Prove a stronger visual presence to the logo on brand applications, such as merchandise and documents.

• Implement an appropriate brand guidelines booklet on how the artwork can be used consistently.

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DESIGN sCOPE

• Brand Identity

• Print Design

• Pattern Design