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overview
A Cold Brew Delivered Right To You.
Hops is a mobile application that allows beer enthusiasts to locate and purchase from different local breweries and beer vendors from home
Challenge :
Increase awareness to market to target a specific audience of beer enthusiasts
Solution :
Create a platform to purchase local beer
Expand the MicroBrewery Community
Earn Profit for Vendors and Delivery
Provide a safe and efficient way to have beer delivered right to your door (COVID-19)
stylescape
What is a stylescape?
A stylescape is a collection of images, typography, color, textures, and mockups to define the identity of a brand. This allows designers and their clients to be on the same page during a creative project. Implementing stylescapes with clients allows the visual communication of a brand to go even further than a moodboard can go.
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Name & LOGO CREATION
Hops got its name from the Humulus Lupulus used to produce beer but also as a clever way to reference quickly jumping from one point to another.
Hops with its slanted sans-serif logotype gives that feeling of quick and efficient delivery. The final version with the beer bottle was chosen as the most recognizable logotype to support a beer delivery brand.
WIREFRAMING
Since this would be developed as an application, we constructed a simple way to help users perform three functions:
- Sign Up
- Buy
- Sell
- Deliver
The wireframes below show only one of the functions, purchasing beer on the Hops mobile app.
PROTOTYPE
Below is a simple walkthrough of purchasing beer on the Hops Prototype.
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