squadz

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Squadz is a recreational sports marketplace that enables people to discover local sports events and offerings — pickup games & open gyms, recreational leagues, tournaments and competitions, athletic facilities, and more — across all sports.

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DESIGN GOALS

• Design a logo that has a modern clean aesthetic with an urban feel.

• Transfer logo appropriately onto merchandise and printing applications. 

• Implement an appropriate brand guidelines booklet on how the artwork can be used consistently.

• Keep it universal to all sports.

• Maintain the same core color palette.​