Subzero Hoops is a basketball training brand to develop hoopers of all ages and experience levels to become a dominant force on the court. The name Subzero Hoops was based upon the owner being born and raised in Fairbanks, Alaska. The goal of this organization is to use basketball as a means of developing high character youth and give them skills they can use in their everyday life, after the ball stops bouncing!
Build an Identity for the brand that could be recognizable and stand out from other competitors.
Create a blend between basketball and the freezing weather of Alaska, the hometown of the owner.
Implement an appropriate brand guidelines booklet on how the artwork can be used consistently.
Apply artwork that can be recognizable on multiple brand applications such as merchandise, business cards, and documents.